Vancouver | October 22, 2019

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Building a Cult Employer Brand: It’s not enough if only your customers love you

What’s the intersection of your consumer and employer brands? What methods can you employ to ensure that your company attracts the talent you need to drive your business? Join Saeed Sadooghi, Recruitment Evangelist, at Vancouver Explore on October 22, where he’ll tackle these questions and more.


Building a Cult Employer Brand: It’s Not Enough If Only Your Customers Love You


Building a brand with a cult following begins with attracting a cult-like workforce, but therein lies the challenge that so many companies encounter. Similar to the way marketers live and breathe tactics to convince consumers to choose their products and services, HR professionals need to use these same tactics to convince job seekers to choose their company. 


Delve into new research that explores the intersection of companies’ consumer brands and employer brands, and the role that relationship plays in driving job seekers’ decisions to pursue certain companies over others. Harness your newfound understanding of the brains and behaviour of prospective candidates to elevate your employer brand, taking your company beyond a great consumer brand to a great place to work.


Register now to secure your spot at our free Vancouver Explore event.


Water Street Cafe

300 Water St, Vancouver, BC V6B 1B6, Canada


Saeed Sadooghi

Recruitment Evangelist


  • 02:00pm-02:30pm Registration and Welcome Drinks
  • 02:30pm-04:00pm Presentation
  • 04:00pm-05:00pm Networking Reception

24 Days

15 Hours

9 Minutes

until the event begins

Event FAQs

  • Who should attend?

    Talent attraction and human resources professionals in the area are encouraged to attend.

  • When and where do I get my badge?

    Receive your badge at the event during check-in.

  • What is the dress code?

    Business casual.

  • Will any meals or snacks be provided?

    Light snacks and refreshments will be available. Offerings will vary depending on the time of the event.

  • Is there an event hashtag?

    Yes - check out the event signage. We encourage you to join the conversation and use the hashtag to tag your questions and pictures, share your insights, and send feedback.

  • Will you be live streaming?

    At this time, we do not livestream events.

  • Will session content be made available after the event?

    Yes, attendees will receive the presentation(s) via email after the event.

  • Will I receive SHRM credits for attending?

    Select Explore events will receive SHRM credits. Please email explore@indeed.com to find out if the Explore event in your area will have credits associated.

  • What information will be shared?

    Our recruitment experts will provide you with talent attraction insights and strategies based on today’s economic trends and Indeed’s original data to ensure you have the tools and knowledge you need to succeed.