World Employer Branding Day

Speakers: Ute Neher & Taylor Meadows

In an era defined by transparency, your employer brand is not just a communications asset—it’s a reflection of lived experience. As workforce expectations evolve and public feedback becomes instant and visible, leaders face a growing imperative: to align internal culture with external reputation. Reviews and employee engagement have never been more critical.
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This session opens with a strategic pulse on employer brand health—leveraging real-time data and sentiment trends from Glassdoor and Indeed to reveal where perception and experience converge or diverge. We’ll examine how signals like trust, belonging, and purpose are increasingly linked not just to talent attraction, but to business performance and risk.
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This is a space for shared exploration—not case studies, but cross-industry insight. We invite you to join a candid, collaborative dialogue with peers: What are we hearing? What are we missing? And how can leaders close the gap between brand intent and employee experience to build resilient, high-performing organizations?

Speaker: Rebecca Connors

In an era of transparency, candidates evaluate employers the same way they evaluate restaurants, travel, and tech products. They do this by comparing online profiles, reading reviews, and scanning for signals of trust. But when was the last time you looked at your own employer brand through their lens?
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In this highly interactive session, participants will step into the shoes of job seekers and explore how companies show up on Indeed, Glassdoor, and other digital touchpoints. Working in small groups, attendees will compare real-world company profiles or corporate career sites, choose why they would or would not hypothetically apply, and unpack what influenced their decisions… from the tone of review responses to authenticity of employee storytelling by the employer.
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This exercise challenges assumptions, surfaces blind spots, and inspires new thinking about what your employer brand is really saying—intentionally or not.
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Key focus areas:

• ​A clearer understanding of what candidates prioritize when evaluating employers
• Tangible examples of brand signals that drive or deter application intent
• A framework to assess and improve your own employer brand presence across platforms

Speakers: Ute Neher & Taylor Meadows

In today’s transparent and highly connected world, trust is no longer a soft value. It is a key business driver that shapes who joins, who stays, and who advocates for your organisation. When the employer brand story does not match the lived employee experience, the costs are real: higher attrition, slower hiring, lower engagement and higher likelihood of airing online grievances.

Candidates at all levels are more discerning and investigative than ever. They bring digital fluency, scepticism and a demand for authenticity. Polished brand promises are no longer enough; in fact, they might even signal inauthenticity. Candidates want proof. They want leadership accountability. They want brands that actively live their values.

In this provocative panel, employer brand experts from Glassdoor, Indeed, and a featured client will explore what it takes to earn and keep trust in 2025. Through data, storytelling, and candid conversation, we’ll examine how trust is built (and broken), and what brands must do to remain credible in a world where perception equals reality.

Key focus areas:

• Real-world examples of what builds and breaks employer trust
• Fresh data on transparency, reviews, and candidate expectations
• Strategies for reclaiming authenticity in a skeptical world