World Employer Branding Day 2024

Date: 9th October 2024
Time: 12 – 12:45 PM
Location: H’ART Museum
Speakers: Ute Neher and Daniel Wahlen

Establishing a strong employer brand is essential for attracting and retaining top talent in the competitive realm of talent acquisition and attraction. The strategic integration of work wellbeing and employee voice is pivotal in enhancing employer brand. Emphasizing an inclusive culture that promotes wellbeing and actively incorporates employee feedback can significantly elevate an organization’s internal culture and external reputation.

Exploring methods to effectively showcase work wellbeing initiatives and leverage employee feedback through platforms like Indeed and Glassdoor helps align organizational values with those of prospective candidates. This helps attract individuals who are an excellent cultural fit and solidifies the company’s value proposition. The fusion of these elements supports recruiting top-tier talent and bolsters long-term retention, positioning the organization as a preferred employer.

By prioritizing these critical aspects, organizations are better equipped to transform their branding strategies and ensure their status as top workplaces and employers of choice.

Participants will depart with actionable strategies to integrate work wellbeing and employee voice into their employer branding initiatives, significantly enhancing both internal culture and external perception. This comprehensive approach helps ensure a workplace that not only attracts but also nurtures and retains the best talent, solidifying your standing as a preferred employer.

Key focus areas:

• Enhance employer branding with work wellbeing: Understand the role of work wellbeing in your branding strategy and how to communicate it externally.
• Sustainable brand development: Create a continuous improvement plan that adapts to changing dynamics, ensuring your branding remains effective and relevant.
• Strategic online communication: Master the use of employment platforms for promoting your brand and attracting the right talent.

Date: 10th October 2024
Time: 11:30 – 11:50 am
Location: DeLaMar Theatre
Speakers: Danny Stacy and Taylor Meadows

“Work” and “life” overlap today more than ever before. In this lively conversation, Taylor Meadows of Glassdoor and Danny Stacy of Indeed return to the stage to offer expert insights into why identity, wellbeing, and community are key to a satisfying “worklife” – and to a successful employer brand strategy, backed by new research. When we are committed to better work, we are committed to better lives for our people. This is what is ultimately going to attract top talent and keep them at our companies longer.

Key focus areas:

• Identity: Why do our jobs and companies define so much of who we are? Is it unhealthy to consider work as a core part of our identities?
• Wellbeing: Why do our workplace experiences have such a strong influence on our mental and emotional health? How does wellbeing impact the bottom line?
• Community: How do workplace relationships fuel a stronger employee culture, influencing retention and engagement rates?